Your website design can make or break your business. Don’t believe it? You can invest lots of money in a website redesign, but overdoing it won’t necessarily get results. Simplicity is often the key to wowing consumers, as well as matching the look and feel of the website with your brand and message. Without social media integration, mobile optimization and online marketing, your website is doomed for failure. But with the right guidance and strategic approach, you have much to gain. Consider the significant benefits three businesses gained when they invested in a website redesign, such as increasing traffic, profits and revenue.
RTS Cutting Tools manufactures custom cutting tools for businesses. Yet, its nearly 20-year-old website wasn’t doing much for the business, except acting as a virtual business card. Further, the website didn’t view properly across browsers or devices and it looked outdated. The company set out to redesign their website, featuring responsive design and key SEO components. With a new online product catalog, integrated content management system, and the addition of critical website pages, along with other actions like paid search and performance tracking, the manufacturer saw an increase of 470% in conversion — well worth the cost of boosting the website’s design.
Physical retail establishments now depend greatly on their online presence to drive business, but an outdated, stodgy website won’t make an impact. The Protein Bar founder Matt Matros needed to redesign the company’s website to bypass time-consuming Flash issues and support multiple site locations that featured different menus, tools and marketing messages. The plan included adding new content and images to the site and building new web pages. In addition, Matros wanted to leverage content marketing and social media by creating a blog, Twitter and Facebook accounts and a feedback submission form for customers.
Backed by a deep understanding of his target customer, the new website had phenomenal results: a 63% reduction of the bounce rate; an increase in time on site by 179%; page-view increase of 475%; pages viewed per visit went up by 198%; new site visits increased by 5%; and total visits increased by 93%.
Knockout Pest Control services 10 New York counties in the metropolitan area, with segmented marketing for their various audiences. The company realized that the marketing strategies it relied on for decades were no longer working. The website wasn’t drawing the desired leads and most of the traffic was mobile. The owner knew he needed to do something different with the website’s design in order to drive revenue.
The campaign included a website redesign intended to educate the consumer and boost SEO, and link-building tactics by strategically commenting on related consumer websites. In addition, the website’s navigation was given an overhaul so that it was intuitive and logical for the user, and the site was optimized for mobile. Finally, the site integrated with social media platforms to increase engagement and sharing.
With the new website in place, Knockout Pest Control quickly saw activity. Namely, web traffic increased by 308% (within the two years of implementing the campaign). At the beginning of the new website’s launch, 65% of the traffic came from natural search, not paid. After two years, the traffic had reached 81%.
If your business is looking for a fresh way to approach its target audience, have you considered the value of website design? A facelift not only gives your site a unique, updated look, but the navigation, SEO, responsiveness, social media and other components ultimately drive traffic, increase conversions and grow profits.