The competition never lets up, and neither can you. Even if your marketing got decent results last year, why rest on your laurels? Incorporating proven tactics and trying one some new ones expected to take off will help position your business for even more success this year. Here’s what you ... Read More
15
Dec2015
Unless you’re a diehard search marketing expert, the words keyword matching options probably mean nothing to you.
But they should – if you want your ads to perform well and get a return from the investment. In fact, match type issues are some of the biggest obstacles small business face when ... Read More
07
Dec2015
It’s every entrepreneur and business owner’s dream: Writing a blog that really takes off. Goes viral. Reaches an out-of-this-world number of prospects. Easier said than done, right?
Not so fast.
Writing a viral blog is actually easier than you’d think. We’re going to outline the specific ... Read More
30
Nov2015
The red hat. The black boots. The never-ending bag of Christmas gifts. These are just a few of the marketing ploys that have made children around the globe fall in love with Santa’s every move. Your business can take advantage of Christmas marketing strategies that put your products ... Read More
23
Nov2015
Ever heard of Buzzfeed? It’s one of the most popular websites around and it generally crushes the competition. In the social media battle, there’s a relatively “little guy” who’s toppling Buzzfeed when it comes to engagement. As a small business, this is good news. You see, you don’t ... Read More
16
Nov2015
When it comes to marketing spending over the course of the year, all things are not equal. For many businesses, spending increases during the holidays. But for some small businesses, it’s not clear if higher holiday spending is warranted. If you aren’t already upping the ante around the ... Read More
09
Nov2015
MarketingSherpa is one of the leaders in digital marketing best practices. They recently wrapped up their annual Email Summit in Las Vegas, helping thousands of business hopefuls learn the ropes and get their marketing campaigns in order.
Your small business can ... Read More
02
Nov2015
Unless you live under a rock, you already know that video marketing is a must if you want to grow and increase ROI. But it’s one thing to know video marketing is important; it’s another to actually execute a flawless campaign. While video marketing is one of the ... Read More
27
Oct2015
Candy, simple home costumes, candy apples – these were the things that used to mark Halloween. Today, however, the holiday has become a significant opportunity for people to go big – and for businesses to cash in on the hoopla. For many shoppers, looking at Halloween paraphernalia happens ... Read More
20
Oct2015
Is your hashtag strategy wandering aimlessly through the Twitter desert? If your business isn’t using hashtags in daily tweets, you’re missing out on a significant opportunity to expand your reach and make your conversations more relevant. If you want to reach Twitter users outside of your circle of ... Read More