You’ve probably heard at least one outrageously successful story about a businesses that’s killing it on Twitter. But that doesn’t mean all brands will get the same kind of success on Twitter—even if they’re in the same industry. You see, the best social media strategies don’t start with clever, compelling ... Read More
17
Nov2014
Holiday music is playing, stores are stocking their shelves, and children everywhere are making their lists and checking them twice. If you’re a small business, your holiday checklist should include are Black Friday marketing strategies that target consumers where they spend their time, on devices that they use, and in ... Read More
10
Nov2014
If you’re a business that’s relied on tried-and-true marketing tactics like articles, buyer’s guides and paid search, it’s time to follow proven strategies that are getting a great return on investment. According to emarketer, 62 percent of businesses cite articles as getting the best ROI worldwide. Right behind ... Read More
03
Nov2014
Nobody said content marketing was easy. Creating compelling, interesting, lead-generating content in the form of blogs, white papers, ebooks and social media, day after day after day, is no easy feat.
One could say it’s a huge challenge.
But it’s not rocket science, either. And the payoff is immense.
A good content marketing ... Read More
27
Oct2014
Sometimes, just creating content that offers consumers good information, educates them about your products or services, and identifies how your business meets a need is enough.
But sometimes, it’s not.
You need blog content to perform a host of different functions. Good blog content will do all of these things--inform, educate, meet ... Read More
20
Oct2014
Marketing rock stars are no one-trick ponies. No, a star has to master a range of skills before he can command arena-style audiences, and the financial return stars get, too.
Perhaps your business has built a solid social media following on Facebook, reaching several hundred fans in just a few months. ... Read More
13
Oct2014
Smart. Relevant. Easy to read. Targeted. These are all marks of great content.
But if you fail to include an effective call-to-action (C2A) in your content, it’ll flop. The good news is that a call-to-action isn’t hard to create, or even make great. But you do need to understand what it ... Read More
06
Oct2014
Would you like to know an easy way to get ahead of your competition by 12 percent?
Use infographics.
That’s what recent research has shown. Here are a few additional outcomes regarding the effectiveness of infographics:
When businesses use infographics, they can boost traffic 12 percent quicker than those that don’t.
When ... Read More
29
Sep2014
It’s a marketing tsunami.
A behemoth.
YouTube has been the leader in video, holding on to its position as the second most-used search engine worldwide. Further, consider these stats:
Of all the activity conducted online, one third of people spend their time watching videos.
Half of YouTube users watch a business ... Read More
25
Aug2014
Websites and tools, like Hootsuite, help us automate our content distribution and are exceptionally time-saving when it comes to helping small business owners manage their content across social media channels. But don’t let the automation fool you into sharing duplicate content across channels. Every channel has a different audience make-up ... Read More