Unless you’re a diehard search marketing expert, the words keyword matching options probably mean nothing to you.
But they should – if you want your ads to perform well and get a return from the investment. In fact, match type issues are some of the biggest obstacles small business face when ... Read More
06
Jul2015
Smart cars. Smart utility meters. Smart homes. There’s almost nothing that will be untouched by the potential of intelligent technology. The ability to transform search engine marketing is no exception. Intelligent advertising is here, and it’s likely here to stay as consumers respond to the personalized nature of the ads.
The ... Read More
23
Jun2014
In the world of small business marketing, advertising dollars can diminish quickly if you are not adept at using the various platforms. There are many options available, and our goal is to find the most effective channels for your business and industry. It’s equally as important to gain the highest ... Read More
09
Jun2014
Are Google Adwords a better buy than Bing advertisements? Before we answer this question, it’s important to begin with an overview of each product and what differentiates them. Both platforms offer a pay-per-click (PPC) campaign structure and similar tools and key features to use to create and manage a PPC ... Read More
02
Jun2014
The largest internet companies have often been criticized for not doing enough to protect consumers against malicious online advertising. In May, a company called TrustInAds.org was launched by Google, Facebook, AOL and Twitter to deal with the issue. The internet leaders are trying a new strategy to combat Internet ... Read More
28
Apr2014
A Google Adwords campaign can be one of the most powerful tools in your marketing toolbox. It's highly effective, targeted and measurable. It can put your products in front of the entire world and open the revenue flood gates. However, if it's not designed and managed correctly, it can also ... Read More