Unless you’re a diehard search marketing expert, the words keyword matching options probably mean nothing to you.
But they should – if you want your ads to perform well and get a return from the investment. In fact, match type issues are some of the biggest obstacles small business face when ... Read More
Category: Google Adwords
23
Jun2014
In the world of small business marketing, advertising dollars can diminish quickly if you are not adept at using the various platforms. There are many options available, and our goal is to find the most effective channels for your business and industry. It’s equally as important to gain the highest ... Read More
09
Jun2014
Are Google Adwords a better buy than Bing advertisements? Before we answer this question, it’s important to begin with an overview of each product and what differentiates them. Both platforms offer a pay-per-click (PPC) campaign structure and similar tools and key features to use to create and manage a PPC ... Read More
28
Apr2014
A Google Adwords campaign can be one of the most powerful tools in your marketing toolbox. It's highly effective, targeted and measurable. It can put your products in front of the entire world and open the revenue flood gates. However, if it's not designed and managed correctly, it can also ... Read More