Ever heard of Buzzfeed? It’s one of the most popular websites around and it generally crushes the competition. In the social media battle, there’s a relatively “little guy” who’s toppling Buzzfeed when it comes to engagement. As a small business, this is good news. You see, you don’t ... Read More
20
Oct2015
Is your hashtag strategy wandering aimlessly through the Twitter desert? If your business isn’t using hashtags in daily tweets, you’re missing out on a significant opportunity to expand your reach and make your conversations more relevant. If you want to reach Twitter users outside of your circle of ... Read More
12
Oct2015
Social media platforms like Facebook can help small businesses with limited marketing budgets get on the map. But you need to know what you’re doing. It’s not enough to simply open a business page and hope for the best. You’ll be hoping for a long time – without ... Read More
27
Jul2015
Every effective social media campaign must also include social media influencers. But the process doesn’t end once you find influencers that extend your reach to your target audience.
The work is really just beginning.
Once you’ve identified the influencers, the next step involves getting them to share your content.
The numbers ... Read More
13
Jul2015
Does it really matter that Facebook now supports the use of GIF? Other services like Twitter allows for it, but should you care as a small business or marketer? Yes, you should. And we’re going to tell you why.
Essentially, the move is designed to further engage users and capitalize on ... Read More
15
Jun2015
Facebook. Twitter. Instagram.
You’ve probably heard all the hype about these huge platforms with millions upon millions of followers.
You’ve probably also heard about the potential it holds for advertising, engaging your audience and growing leads.
But you what may not know is that Pinterest, despite its relative small size in comparison to ... Read More
11
May2015
If you listen to the statistics about Instagram, you’d be instantly persuaded to give Instagram marketing a try.
Levi’s reached more than 7 million people reached in nine days.
Ben and Jerry’s made nearly 10 million impressions in 8 days.
The platform offers a 32 percent ad recall.
These are just a few of ... Read More
13
Apr2015
Is your team deliberating over the most successful social media platform to use in your strategy? If you haven’t given Pinterest much thought, you should. Here are some staggering facts about Pinterest:
It has 70 million users.
Almost 4 percent of traffic referrals came from Pinterest (more than StumbleUpon and ... Read More
16
Mar2015
Content marketing isn’t easy. But most things in life that aren’t easy, like content marketing, reap great rewards. To do it well, businesses must produce quality content that’s relevant for their audiences, while building brand awareness and engaging customers.
Not an easy feat.
What’s makes it even more difficult is that each ... Read More
10
Mar2015
Social media isn’t just for teenagers, news organizations and celebrities. In fact, it’s becoming the undergirding force behind our culture’s communication style. Businesses that don’t tap its potential risk getting left behind. In truth, social media is an influential tool in the digital age, one that you can’t ignore anymore.
Here’s ... Read More