Social media platforms like Facebook can help small businesses with limited marketing budgets get on the map. But you need to know what you’re doing. It’s not enough to simply open a business page and hope for the best. You’ll be hoping for a long time – without ... Read More
Category: Facebook
13
Jul2015
Does it really matter that Facebook now supports the use of GIF? Other services like Twitter allows for it, but should you care as a small business or marketer? Yes, you should. And we’re going to tell you why.
Essentially, the move is designed to further engage users and capitalize on ... Read More
05
Jan2015
Facebook, the business, offers students of business, entrepreneurs and anyone else interested in how organizations succeed, a case study in innovation. The already wildly successful company has achieved notoriety for its humble beginnings, huge IPO offering, and the culture-change it has driven.
But Facebook isn’t resting on its laurels: It continues ... Read More
29
Sep2014
It’s a marketing tsunami.
A behemoth.
YouTube has been the leader in video, holding on to its position as the second most-used search engine worldwide. Further, consider these stats:
Of all the activity conducted online, one third of people spend their time watching videos.
Half of YouTube users watch a business ... Read More
25
Aug2014
Websites and tools, like Hootsuite, help us automate our content distribution and are exceptionally time-saving when it comes to helping small business owners manage their content across social media channels. But don’t let the automation fool you into sharing duplicate content across channels. Every channel has a different audience make-up ... Read More
23
Jun2014
In the world of small business marketing, advertising dollars can diminish quickly if you are not adept at using the various platforms. There are many options available, and our goal is to find the most effective channels for your business and industry. It’s equally as important to gain the highest ... Read More
02
Jun2014
The largest internet companies have often been criticized for not doing enough to protect consumers against malicious online advertising. In May, a company called TrustInAds.org was launched by Google, Facebook, AOL and Twitter to deal with the issue. The internet leaders are trying a new strategy to combat Internet ... Read More
19
May2014
Every day new social media options are introduced. It has become very challenging for small business owners to keep up with progress and find what channels work best for their business or industry. Once you identify a channel, the challenge then becomes learning how to sell your business using the ... Read More
05
May2014
Facebook has turned its platform into a pay-to-play channel, which is distressing online marketers and small businesses. Marketers have spent a significant amount of time building a brand reputation and social presence, focusing on content that draws the ideal audience, only to have the viewership and engagement crushed. Both brands ... Read More