Back in elementary school, being disruptive meant you ended up in the Principal’s office. Today’s businesses, however, can learn a thing or two from these experiences. Because disruptive marketing should be high on your list of to-do’s in 2015.
In this case, disruptive marketing is an event or action that drastically alters something. In your industry, you want people to stop and take notice of your business, how you’re doing it differently and right.
Some of the trends experts predict will take shape in 2015 include:
Video has been getting rave reviews for awhile now, and for good reason. Consumers respond to video in a big way, and they are shared across social media platforms at a phenomenal rate.
- Consumers stay on a site two minutes longer when viewing videos.
- Shoppers are 1.81 times more likely to buy when they view a video.
- Business-to-business and business-to-consumer marketers report that video is one of the top three most effective tools on social media.
- 92 percent of mobile users share videos.
Now, video is set to take it up a notch. With a more experiential slant, such as using 3D glasses, marketers can tap another sensory response, and increase audience engagement even further.
This factor is likely to drive many of the innovations in existing social media and marketing strategies, as well as the development of new ones. Consumers want to share their experiences, and brands that take advantage of ways to become part of these experiences will succeed, especially for those that think outside of the box and create innovative ways to promote real-time sharing.
The idea of “story” is weaving its way into every aspect of our lives. Perhaps it’s because as the internet grows and offers more ways of connecting without being in the presence of other people, we desire a more personal connection. Stories provide that opportunity. Disruptive marketing will include brands that tell stories across mediums, such as video, blogs, social media, etc.
No longer will automated marketing get the attention of consumers. Businesses who go the extra mile to personalize communications will disrupt their industry, and win consumer loyalty and dollars in the process.
Not sure how to run a disruptive marketing campaign? Knowing what’s trending helps, so you can identify where to put your resources. Entrepreneur magazine suggests three strategies:
- Taking a stand on an issue (like TOMS shoe company has, donating a pair of shoes for every shoe that’s purchased).
- Bartering or using inventory on-hand (such as giving products away in return for a review).
- Getting customers to help you out (like asking customers to play a role in marketing, helping you set up, bring food, etc.)
What’s your plan for disruptive marketing in 2015? Gather your team and come up with a strategy for employing experiential video, creating shareable content, telling stories and personalizing your marketing tactics.