Is your team deliberating over the most successful social media platform to use in your strategy? If you haven’t given Pinterest much thought, you should. Here are some staggering facts about Pinterest:
- It has 70 million users.
- Almost 4 percent of traffic referrals came from Pinterest (more than StumbleUpon and Reddit together).
- One in four consumers spend more time on Pinterest than other social media platforms.
- 43 percent of Pinterest users associate with brands on the platform, over just 24 percent of Facebook users who do.
- 66 percent of Pinterest users get on the site to follow retailers and actively re-pin from their boards.
- 69 percent of Pinterest visitors find a product they have purchased (compared to just 40 percent for Facebook).
While these stats are impressive, they may also send you to the bench, wondering how your business can become a key player on the Pinterest platform.
Get discovered, be a Pinterest star!
It’s clear that the numbers are impressive and show that Pinterest is the place to be. So just how can you get discovered on Pinterest over the brands that have already established themselves? Marketo’s guide shows you how. Once you open a Pinterest business page, you should:
- Use images in everything you post. Whether it’s on your blog, website or social media, an image will make it pin-able.
- Follow influencers. Just like Twitter and Facebook has “power users” that you should follow, the same goes for Pinterest. Follow users with a large follower base that share your interests, and regularly re-pin from their boards.
- Find like-minded users. Be sure to also follow other users who follow brands like yours. Just hunt around on competitor pages and look for active pinners.
- Cross-promote content. Be sure to leverage your marketing investments elsewhere, and make it easy for fans to pin. Install the Pinterest widget on your Facebook and Twitter pages.
- Keep them coming back. Continually update your boards with fresh content. Marketo advises focusing first on education (with informative articles, how-to tips, and so forth). Then, move onto entertaining pins (with images, videos and quotes that are relevant to your brand). Finally, engage users with content that shows consumers using your product.
- Use group boards. This strategy may not be for every business, but if it works for yours, you can create group boards that allow other users to pin to the board. Inviting users to participate on your boards is a great way to grow a loyal following.
- Hold contests. Contests are a great way to generate interest and win new followers, but they also keep a fresh supply of content on your boards, too.
- Use the right images. Your boards shouldn’t solely contain images of your own products. Ideally, your Pinterest images should reflect a lifestyle or your brand’s image that’s positioned outside of specific service or product offerings.
As a content marketing resource, Pinterest holds much potential. Now that you’ve identified Pinterest as a lucrative platform, the next step involves getting noticed. Use these tips to establish your brand, grow awareness and enjoy the experience of fellow Pinterest users who appreciate and contribute to your brand’s image.