Are you using Twitter with your business marketing plan? Many local businesses are tapping into this secret weapon to drive consumers in the front door. Here are a few ways to help you get started.
Use Twitter to Monitor your competition
It’s a common misconception that if you don’t set up a social media account, your business isn’t on that social media channel. Consumers use social media to share about their experiences, and they’re talking about businesses every day. Even if you don’t have a Twitter business account, other Twitter users could be tagging your business and sharing their positive or negative reviews. This can also work to your advantage. Many companies monitor their competitors using Twitter. PR pro Gini Dietrich talked about how Hertz Rental Car stole her business from Avis using Twitter, in a recent blog post. Just like Hertz did, you can use Twitter to monitor your competition and then step in help your new client.
Personalize your Business Brand
Small businesses can use Twitter to connect with clients and vendors. Part of your content strategy should include sharing about the successes of your clients, business partners and vendors. By doing this, you are creating meaningful relationships with these key stakeholders. Your content is genuine and valuable to your audience, and you will reach a much broader audience because it’s the most frequently retweeted and shared content on Twitter.
Use Twitter with the Power of Persuasion
One fast food chain sends off those who go through the drive through with the line, “See you tomorrow.” It’s not likely that people will eat at the same place two days in a row, but you never know. It’s the strategy that is interesting. Use this power of persuasion to drive customers to your small business by sending a tweet that reads, “Looking forward to seeing you tomorrow. (then share about an offer.)”
Use Hashtags to Connect with Mobile Users
Twitter says it was born mobile. A recent post shared that 60% of their 200 million active users log on via mobile device. That means they are out an about and you can bring them to your business. Research hashtags that connect with businesses near your business or your community and integrate these hashtags in your tweets. Share about the day’s sales. Share pictures of customers using your business at that very moment. The secret is to drive engagement and excitement. People want to connect with other connectors. It’s all part of belonging to a tribe.
Now it’s your turn, what unique ways have you found to use Twitter with your business?