A Google Adwords campaign can be one of the most powerful tools in your marketing toolbox. It’s highly effective, targeted and measurable. It can put your products in front of the entire world and open the revenue flood gates. However, if it’s not designed and managed correctly, it can also be one of the biggest budget mistakes you’ll ever make. Here are a few important questions to ask when beginning your campaign.
Is your product in demand?
One of the best attributes with Google is they want you to succeed. Google designs all of it’s products with the customer in mind. Their advertising options are designed with a small business in mind. Using the Google Adwords Planner, Google walks you through researching your industry, product, and the demand via current and historical searches. When you build your campaign, focus on keywords and ensure they match the content of your landing page. Google’s mission is to provide the most relevant information to searchers, so the more correctly your content matches the searchers’ needs, the higher score your ad receives from Google.
What can I afford to spend?
Do your homework. When you use the planner, evaluate the information Google provides. Are the people searching for your product likely to buy your product? The advertisement is only a piece of a successful campaign. Another critical ingredient is offering something in demand. If your product isn’t in demand, you will watch your budget go down the drain and fast.
What is it that makes your product or business different?
Speaking of demand, how much competition is out there for your product or service. With your advertising message, it is very important that you share your unique value proposition. What is it that makes your version of the product different? Or why should consumers buy from you and not your competitor? Share the benefits you offer in your messages.
Is your offer an offer they can’t refuse?
The entire point of an ad campaign is to generate sales, which makes the offer very important. Your goal is for searchers to see your offer, click on it, and then buy. There are many tactics you can use to create an irresistible offer. Add a time limit to receive the special introductory price. Add a throw-in incentive where they receive something extra for buying right away. Offer a money back guarantee to reduce their concerns about online shopping. Think carefully about ways to make your offer irresistible.
Remember, Google really does want you to succeed. So much so, they have created a learning center. The center takes you step-by-step how to create your campaign with extensive training. Learn at your own pace or take it easy on yourself and give us a call.