Is your website responsive to mobile devices? If you are a late adopter with this strategy, you might be paying a higher price than you think. Your business ranking in search engines is important for your business growth. Mobile device users are a significant and fast growing segment of Internet users, and Google wants their experience to be positive and fulfilling. Google is paying attention to how your site treats Internet users. They are looking at many factors and mobile sites that compromise the user experience can be penalized in search rankings. Take a look at Google’s recommendations and the most common configuration mistakes.
How does this affect your business?
While on average we have about six seconds to capture the attention of our viewers with our website, they have practically zero tolerance when it comes to poor download speed and unresponsive design. In fact, 61 percent of mobile users say they will quickly move to another site if they don’t find what they are looking for right away on a mobile site.
How many potential customers could you be losing? An impressive 75 percent of users prefer a mobile-friendly site. Websites that aren’t mobile friendly do a great deal of reputation damage. They annoy your potential consumers, and consumers have long memories, so your business can quickly be branded as “that site that doesn’t work on my smartphone.” Even if they like your business, 50 percent of your prospects are less likely to do business with you because your site is not mobile-friendly. That doesn’t bode well for your online sales, because 67 percent of users are more likely to buy from a mobile-friendly site.
Mobile users live a majority of their life online. They are busy conducting research, comparison shopping, and searching for content to meet their on-demand needs. Mobile users are finicky when it comes to the features they prefer. As you look at options for your mobile site consider the following.
- Quick site speed – downloading in under five seconds
- Clean and efficient design, easy to navigate
- An easy-to-use search bar
- Options to save data for later
- Easy forms and registration processes
- Big, easy to identify buttons
- The most important information on the homepage to limit scrolling
- Easy to find contact information, or a call-us-now button
If your website is not optimized for mobile devices, it’s time to put this as a top priority. The demands of users are reasonable and making these adjustments to your site helps create a positive Internet experience for everyone.