Infographics are making headway in the content marketing world and for good reason. Businesses that utilize image-centric infographics offer audiences an easy way to digest information, share the content and spread brand awareness. Get ahead of the competition and try your hand at creating an infographic that defines your market. If you do, you’ll position your business for success, and these benefits.
- Are ideal for all digital mediums. No matter if your audience consumes the infographic on a desktop, tablet or smartphone, the storyline will be compelling and catchy.
- Optimize visual appeal. More than half of the human brain takes part in processing a visual image, and the brain also quickly digests visual content. There are just two of the reasons why visual content like an infographic holds so much appeal for consumers.
- Easily capture difficult ideas. The combination of strategic text and accompanying visuals is a great way to break down complex ideas and convey them to consumers and capture interest.
- Are easy to share. Piggybacking on the edge visuals have for consumers, posting visual content on social media platforms and websites increases a business’ chance of viewers sharing the content.
- Help consumers retain information. According to studies, retention rates are dramatically higher for visual content (65 percent) than non-visual information (10 percent).
- Are easy to digest. Not only do infographics make it easy for consumers to retain information, but they’re also an easy way to absorb and process that information.
- Alleviate information overload. Today’s consumers face an onslaught of information on a daily basis — on average, 34 gigabytes of text, or five times more information than consumers digested in 1986 — and infographics cut through the clutter and give consumers a bit of a break from having to digest so much text.
- Offer compelling proof. Consumers like the raw proof that data provides, and infographics don’t short change them on supplying data to prove their point.
- Present a unique story. People are drawn to stories, and infographics offer brands a clever, compelling medium for doing just that. Infographics include all of the standard elements of a story, including conflicts, characters, resolutions and problems.
- Allow businesses to brand themselves. Alongside the story of the infographic, businesses can include their logo and brand name, providing another medium upon which to broadcast their brand message as the infographic gets shared across mediums.
- Are sought after. As consumers catch onto the ease with which they can grab hold of information from infographics, they begin to search them out. Brands that publish infographics, therefore, are providing content that consumers are looking for.
It’s high time to put infographics to work for your brand. With all of the benefits infographics provide, using them is a no-brainer. So what are you waiting for?