Social media platforms like Facebook can help small businesses with limited marketing budgets get on the map. But you need to know what you’re doing. It’s not enough to simply open a business page and hope for the best. You’ll be hoping for a long time – without ... Read More
Small Business Marketing Tips
05
Oct2015
Email marketing can send revenues soaring, especially for internet-based stores or retailers wanting to establish an online presence. But only if you’re using savvy marketing tactics. Without a strategic plan behind your campaign, email marketing can fall flat. Learn how an e-retailer combatted plummeting email rates and turned ... Read More
28
Sep2015
8 seconds. That’s the average length of a human’s attention span. It’s 4 seconds shorter than it was in 2012 (when it was, gasp, 12 seconds long!), and just one second shorter than a goldfish’s attention span, which is 9 seconds.
What does this shocking number have to do ... Read More
21
Sep2015
Personalization.
It’s the key to your business’ success in the not-so-distant future, so you need to become familiar with the term and best practices for using it.
Let’s say you’ve been diligently building a library of content on your blog. You’ve been posting faithfully every week, ... Read More
14
Sep2015
Small business owners rely on marketing campaigns to drive business. You have to really know your customers first before you can generate a successful marketing campaign. Choosing marketing channels based on your familiarity with them or successful experience in the past is not the best way ... Read More
17
Aug2015
Angie’s List marketing can drive your business to the top or grind it into the ground – if you don’t have a handle on reputation management. The great thing about Angie’s List is that businesses can build profiles for free. The downside of Angie’s List is that users ... Read More
10
Aug2015
You think you know, but do you truly know what your customers are searching for when they hop onto the internet? If you sell dog-care products, it could be easy to fall into the trap of thinking customers are searching for “dog care products” or “dog shampoo” as keywords.
What they’re ... Read More
03
Aug2015
Of all the activities you do to attract customers, your digital marketing campaign should generate leads. Otherwise, you need to take a serious look at what’s working and what’s not.
One of the great things about content marketing involves the ability to position yourself as an authority, a designation that is ... Read More
27
Jul2015
Every effective social media campaign must also include social media influencers. But the process doesn’t end once you find influencers that extend your reach to your target audience.
The work is really just beginning.
Once you’ve identified the influencers, the next step involves getting them to share your content.
The numbers ... Read More
13
Jul2015
Does it really matter that Facebook now supports the use of GIF? Other services like Twitter allows for it, but should you care as a small business or marketer? Yes, you should. And we’re going to tell you why.
Essentially, the move is designed to further engage users and capitalize on ... Read More