Every day new social media options are introduced. It has become very challenging for small business owners to keep up with progress and find what channels work best for their business or industry. Once you identify a channel, the challenge then becomes learning how to sell your business using the ...
Small Business Marketing Tips
Integrating marketing efforts across company departments is important for maintaining continuity with the brand message. Both the marketing and sales efforts of a business are essential for revenue growth, and when efforts support each other, the return on the investment is tenfold. One of the most versatile marketing channels in ...
Facebook has turned its platform into a pay-to-play channel, which is distressing online marketers and small businesses. Marketers have spent a significant amount of time building a brand reputation and social presence, focusing on content that draws the ideal audience, only to have the viewership and engagement crushed. Both brands ...
A Google Adwords campaign can be one of the most powerful tools in your marketing toolbox. It's highly effective, targeted and measurable. It can put your products in front of the entire world and open the revenue flood gates. However, if it's not designed and managed correctly, it can also ...
Are you using Twitter with your business marketing plan? Many local businesses are tapping into this secret weapon to drive consumers in the front door. Here are a few ways to help you get started. Use Twitter to Monitor your competition It’s a common misconception that if you don’t set up a ...
If your advertising is doing its job, then your prospects are clicking over to your website landing pages. In a recent article, self-proclaimed conversion scientist Brian Massey shared about two goals a landing page must have to distinguish it from any other page. Massey said simply, your page must ...
Are you seeing the results you need with your small business marketing? If you want success with business marketing, you have to make a commitment to the process. The most important factors for success are consistency with message design and delivery, and finding the right place to reach your audience.
Is your website responsive to mobile devices? If you are a late adopter with this strategy, you might be paying a higher price than you think. Your business ranking in search engines is important for your business growth. Mobile device users are a significant and fast growing segment of Internet ...