The red hat. The black boots. The never-ending bag of Christmas gifts. These are just a few of the marketing ploys that have made children around the globe fall in love with Santa’s every move. Your business can take advantage of Christmas marketing strategies that put your products and services front and center, holding rapt attention in the midst of the marketing frenzy.
Here’s your full holiday marketing guide, replete with tips that will get you noticed and drive sales.
Is your website holiday-ready?
One of the first things consumers will notice is your website’s condition. Does it look the same as it would every other day of the year? Or has it been optimized for the holidays? It’s essential that your website’s branding, design and content is tailored to the season. Do you have blogs announcing the season’s product focus and sales? Is your social media account connected to your home pages, so consumers can quickly tweet or post a pic of their favorite sweater?
Is it mobile-friendly?
A responsive website is a must when the holidays roll around. If you’ve been holding off of investing in a mobile responsive site, now’s the time. A responsive website is simply one that looks the same no matter what device the consumer is using. If the website isn’t mobile friendly, consumers will see a bunch of gobbly gook; it’ll be hard to navigate; and users will abandon their search and move onto a new site.
Another perk to making your site mobile friendly: Google is now incorporating responsiveness as one component of your search rankings. Fail to employ responsiveness, and your site will be pushed further down on the results page.
Get found on online directories
Consumers will be taking to the online directories this season to search for vendors, deals and products. Your business needs to be found on directories sites like Yelp, Foursquare and Citysearch. Check others such as Google+, Yahoo, Bing and Facebook to ensure your business name is listed correctly and double check address, phone number and contact names.
Focus on the customer
Consider how your prospects are experiencing your holiday advertising campaign. Look at it from their perspective:
- How often are you communicating with them? Will your message be remembered?
- Are you giving them enough advance notice that specials or promotions are on the horizon?
- Are you giving them the tools they need to make buying decisions, such as product guides, gift ideas and easy access to shopping carts, discounts, etc.?
- Are you capitalizing on the important holidays around Christmas, such as Cyber Monday (November 30), Hanukkah (December 6 through 14), Free Shipping Day (December 18), and Christmas (December 25).
- Are you engaging customers on social media, email, blogs, search ads and more?
With these questions in mind, here’s how to drive optimal communication:
- Ramp up your social media postings over the holiday season, giving your customers repeated reminders to check out your website, informing them of discounts and educating them about your products and services.
- Choose calls to action to place on the website to encourage click-throughs and purchases.
- Identify holiday-themed design factors that you’ll use to decorate the website, emails, social media profile pages and more.
- Create a calendar over the month of November and December that outlines your specific campaigns and connect them to marketing channels and messages.
Above all else, have fun with holiday marketing. Consumers are generally in a good mood this time of year. While they’ll be bombarded with marketing messages, putting a little creativity into yours will help set your business apart from the competition and help to drive sales.