Social media platforms like Facebook can help small businesses with limited marketing budgets get on the map. But you need to know what you’re doing. It’s not enough to simply open a business page and hope for the best. You’ll be hoping for a long time – without getting much traction.
There’s a method to the Facebook madness of getting followers. More followers means more opportunities to engage prospects, and engaging prospects leads to more leads and more sales.
Are you ready to learn the Facebook ropes and get your account into the double digits in no time at all? Because let’s be honest: In the end, it’s all about monetizing your efforts and getting the sale.This case study by a social media expert who made $10,000 in one week on Facebook outlines the importance of these two principles and others.
Read on to study the basics of building traffic.
Before you begin
The first lesson for Facebook? It can’t be your side job. It can’t be something you relegate to an intern. It has to be an integral part of your business’ strategy for getting leads. Invest your time, and yes, money into the platform and you’ll be sure to get more revenue.
The next Facebook strategy lesson? Keep doing the same thing, day in and day out. That’s the key to success. Some weeks, you’ll make serious dough on the platform, and others, you may simply eke out a living.
Look at the data, but don’t let it dictate your life
Facebook data is important. Tracking metrics leads to insights that allows you to course-correct and implement changes that make a difference. But don’t worry about a seemingly poor performance metric. Posting a status update can lead to scores of likes, but no revenue. On the other hand, a post may not earn a ton of likes, but if it lands just one clickthrough that eventually turns into a sale, that’s a score!
Here’s what you need to know about metrics: Watching your total “likes” go up is a great thing. It means people are getting to know you and they’re engaging with your content. At some point, these efforts will pay off and turn into a revenue-generating ones.
It’s also important to know that metrics don’t always give the entire picture. So perhaps nobody liked a status, but what Facebook doesn’t tell you is how many people clicked through the link and visited your website. It also doesn’t show how many of these clickthroughs signed up for your free content or newsletter – or how many made a purchase.
The cautionary lesson here is to track metrics, but don’t hang your business universe by them either.
Keep the focus on sharing
Remember that social platforms are all about engagement and reach. When you share a single post, your own followers will see it, but so will your followers’ friends. Keep this larger audience in mind when you’re creating content. Take advantage of this exponential reach factor by writing content that is share-able.
You might be surprised at what’s deemed sharable or not. In a comparison of two posts, the case study shows what really reaches prospects. The first post featured a brief video advertising summer camp for businesses. The other post featured one of the most popular songs of all time. Guess which one scored highest? The first one, with over 12,000 likes. The popular song only received 1,269 likes. What’s the moral of this story? Know thy audience and post content that they’re interested in and they’ll share it!
Putting it all in perspective
You’re going to have bad weeks, or times when you don’t bank a single penny. But take heart, because some weeks are going to be awesome, and you’ll score thousands of dollars in business. If you’re faithful with your Facebook strategy and give it your all, who knows: You may be the next one to share your case study story with a rapt audience.