The holiday season is the “perfect storm” for businesses who want to increase their brand’s reach and drive sales. A couple of marketing streams come together during the Christmas holiday that help businesses reach these elusive goals.
Consumers spend a lot of time online doing activities other than shopping, such as checking email, visiting social media sites, and researching. But during the holiday season, they take to the internet in droves, searching for better deals, free shipping offers and hot, hard-to-find products. Your business can take advantage of holiday sales revenue by creating a strategic holiday social marketing plan.
What are you missing?
There are huge numbers of consumers on social platforms:
● 32 billion on Facebook.
● 271 million on Twitter.
● 150 million on Pinterest.
Over the Christmas holiday, experts estimate that consumers will spend $602 billion—an 8 percent increase over 2013.
Is your business advertising on social media?
Do you have a brand presence on Facebook, Twitter or Pinterest where you can engage consumers and drive sales revenue?
Where marketers are spending their holiday advertising dollars?
If you’re new to digital marketing, you might be wondering, Where should I put my resources to get the most bang for my buck? It’s helpful to learn what other successful marketers are doing, in order to create a plan for your business.
Christmas holiday insights
Lesson: Almost three-quarters of businesses advertising online are doing so with the goal of driving sales and brand reach.
Takeaway: Your social media strategy should target the activities of consumers. This is not the ideal time to generate leads or increase traffic.
Lesson: Most marketers are spending the vast majority of their holiday marketing dollars on Facebook. A whopping 92 percent see that platforms as the best in which to target consumer spending.
Takeaway: This isn’t the season to get innovative. Go with what works, and where other successful businesses have already paved the way.
Lesson: Businesses will spend more on social advertising during the holiday season than any other time of year.
Takeaway: Now is the time to try that Twitter ad or promote a post on Facebook and get followers excited about your products/services.
Lesson: Businesses are not looking to try newcomer social media platforms during the holiday season. Almost half of these businesses aren’t using untested any social media network, while 20 percent are using Swarm, 16 percent are using Snapchat, 8 percent are using Wanelo, and another 8 percent are using Yo.
Takeaway: Go with proven platforms during the holiday season to reach your goals of driving sales, while simultaneously getting more people to notice your brand.
Harnessing the holiday season’s potential
The Christmas advertising season presents a significant opportunity for businesses to reach a lot of consumers who are spending their time on social media networks, while driving sales and reaching sales’ goals for the year.
With $602 billion in holiday sales at stake, and 70 percent of Americans intent on using online resources to shop this year, is your business prepared with a social marketing plan that will capture some of those holiday dollars?