What’s New for Twitter in 2015 and How it Affects Small Businesses?
No longer is Twitter the go-to platform for just celebrities wanting to drive their brands or a social platform for people needing to stay in touch with friends and pursue interests. Businesses can extend their reach, increase awareness and drive traffic to their website by building a Twitter presence. As the platform grows, the social media company is planning significant changes for 2015. Learn the new features Twitter plans to roll out and how you can take advantage of them to grow your business.
What Twitter is doing – Curation
The platform is introducing a curated timeline. This is a fancy term that simply means that Twitter will compile content they think will be interesting to its users. In this way, they hope to drive the onboarding of new users and keep more new users hanging around the platform.
What it means for you
As Twitter grows its user base and hones its algorithm for curating content related to interests, small businesses can take advantage of the continuously growing social media platform that targets its audiences’ interests well and offers brand exposure.
What Twitter is doing – Engagement
Twitter plans to drive user engagement even further with new features like rebroadcasting relevant tweets users miss when they aren’t logged into the platform, video editing and sharing and breaking news alerts.
What it means for you
As Twitter drives engagement and creates an easy-to-use, targeted user experience, it will only serve to expand advertising options and ad success. Promoted tweets on the platform will reach a wider number of users all interested in what you have to offer.
What Twitter is doing – Apps
The platform also plans to introduce standalone apps that incorporate with Twitter’s main values, much like Facebook allows some apps to use its platform. In this way, the standalone apps should help boost Twitter’s audience even more, providing a richer user experience to serve the real-time interests of audiences.
What it means for you
Twitter’s plans to grow its services and offerings, provide a rich user experience and better target user’s activities and interests should prove to help small businesses (with limited marketing budgets) who want to grow their audience base and create a presence on the growing platform.
What’s your marketing plan for 2015?
When planning your marketing budget for the upcoming year, consider investing more time and money into creating a Twitter presence. Your strategy should include targeting influencers, following users who share your interests, and creating a plan for posting that solicits the right audience. Don’t forget to plan for some promoted posts, and to monitor hashtags that are trending and attract users interested in your products and services.
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